Search Engine Optimization
Search Engine Optimization is a great and essential marketing strategy. Will discuss SEO vs SEM with their pros and cons here. It helps brands to get attention, drive traffic to their websites and expand their business. It is a free way to grow your digital engagement and presence. Using specific and targeted keywords helps to make your websites and search results easier to find and drive more traffic.
The SEO industry keeps changing because of the frequent changes made in Google’s algorithm. SEO helps business owners to create fast, robust and user-friendly websites that rank higher in search engines, which brings more potential customers to their sites and increases conversion rates. To get good traffic on your website – click here
Key benefits of SEO
- It targets quality traffic.
- Grow your local marketing efforts.
- Increases brand awareness.
- You don’t pay for ads in SEO.
- It gets more clicks than PPC.
- Generates more leads, sales.
- Higher visibility and conversation rates.
- Creates brand awareness.
Pros and Cons of SEO
|Budget friendly||Takes time|
|Long Term||Requires multiple procedures|
Search Engine Marketing
Search Engine Marketing is marketing that involves the promotion of websites by increasing their visibility in search engine result pages (SERP) through paid advertising. SEM is great for A brand or business with a bit more budget especially if your business relies on driving traffic directly to a certain website or page. It comprises advertising to improve your website positioning.
Key benefits of SEM
- SEM can build awareness of your brands on a specific keyword.
- It gives instant results.
- It offers too many options to target.
- Instant impact on traffic that reflects the website.
Pros and Cons of SEM
|Can easily target||Short term|
|Lower click through rate|
What is SEO vs SEM? What is the difference between them?
Difference between SEO vs SEM
|Rank up in search results purely on a website’s own strength.||Rank up in search results using paid marketing and SEO both.|
|Depends on keywords, optimised content, user experience, back linking and more.||Depends on the power of words, visuals and targeting (Google Ads, Gmail ads)|
|Results take about 3-6 months to show.||Results are immediate.|
|Investment includes time, effort and patience.||Invest includes ad spend Budget and strategy.|
|SEO is a part of SEM.||SEM is a broad term used for traffic generation and is a superset of SEO.|
Both are the tactics used to help drive website traffic by earning a higher search engine ranking. The comparison between them comes down to whether one is a paid or unpaid strategy.
SEO has to do with gaining unpaid organic traffic by building backlinks and creating content both of which take time but prove to earn a high ranking in the long run.
SEM has become synonymous with gaining traffic through paid strategies such as PPC which supplies immediate results but is costly and time-limited.
The best option is always to combine the two so your results last in time and strengthen your position.
Above point clean the difference between SEO vs SEM and along with their pros and cons.