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Learn step-by-step journey to become an influencer

Step-by-step journey to become an Business Influencer

Here we discuss Learn Step-by-step journey to become an Business Influencer. The term influences has become quite the buzzword. With this new era of social media has taken that over, a new profession of a social media influencer is slowly gaining prominence. And also Influencers are the ones who can influence the consumption patterns of their audience. In the last few years there are many people who were once commoners and influence status by showcasing their unique ideas and documenting their allies on social media platforms. Becoming an influencer comes with its fair share of responsibility which requires time, effort, your one ability and much more than what we actually see on the outside.

What is influencer marketing?

Learn step-by-step journey to become an influencer

The rise of digital technology has paved the way for the rise of influencer marketing. It is a mixture of old and also new marketing strategies. influencer marketing involves brands partnering up with influencers, who are popular online and bring with them enormous followings. The key to this is to find the right influencers and also to create the best content that can resonate with your audience.  Influencer marketing involves partnering with influencers who have an existing audience. When they promote your product to their audience, loyal followers will jump on the recommendation and buy from you.

Top 5 Business influencer

1. Warren Buffett

Warren Buffett

2. Tony Robbins

Tony Robbins

3. Gary Vaynerchuk

Learn step-by-step journey to become an influencer

4. Richard Branson

Learn step-by-step journey to become an influencer

5. Simon Sinek

Learn step-by-step journey to become an influencer

6. Mark Cuban

Mark Cuban

7. Jay Shetty

Learn step-by-step journey to become an influencer

Influencer marketing facts

  • 84% off macro influence recommend products or services at least once a week. 
  •  90% of micro-influencers say they believe in what they promote.
  •  52% of micro influencers say their goal is to work as full-time creators. 
  • 40% of people say that they have purchased and also item online after seeing an influencer on Instagram, Twitter or YouTube using it. 
  •  Instagram stories have become pivotal to influencer marketing success.
  • Micro influencers are expected to take a lead role in this new era of influencer marketing in 2020. 
  • An influencer can be paid 1000 dollars to 1 million dollars for one single post.
  • 93% of marketers Use social media influencer marketing. 
  •  Over the past three years, Google searches for influencer marketing have grown by 1500%. 
  • The top three social media platforms influencer marketing cares about most are Instagram, Facebook and also YouTube. 

Types of influencers

Influencer marketing is a huge part of today’s ever-growing online marketing strategy. Therefore, by just identifying and developing the understanding of different types of influences, it helps you to grow your business and definitely. if influencers in this category have their own unique advantage when it comes to influencer marketing. 

  1. Nano- 1k following
  • New content creators.
  •  likely happy to work giftedly.
  •  close relationship with their followers.
  •  brands find their niche and choose the right creator for them.
  • Great engagement rate because of being active for example responding to DM than comments.
  •  Nano influencers can sometimes come across as more trust because of the creator wanting to gain trust. 
  1. Micro- 10k following 
  • They have developed an understanding Of their niche. 
  •  have developed a trusting relationship with your followers and understand them well.
  •   the reach of the post is to an increased number of people.
  •  affordable budget for brands.
  •  great for small brands who are looking to promote products.
  •  quality content due to experience. 
  1. Macro- 100k following 
  • Have likely been in the industry for a while so they know their stuff.
  •  hi follower count with means higher exposure.
  •  multiple platforms to successfully promote on.
  •  high quality content for the brand due to their experience.
  •  produce content regularly.
  •  open to work with dissimilar brands.
  1. Mega- 100m following 
  • Diverse audience with multiple topics of interest.
  •  Can be their full-time job therefore, produces high-quality content.
  •  increased experience.
  •  multiple platforms with more potential to reach.
  •  brand exclusivity which adds credibility to your brand.

Below is Step-by-step journey to become an Business Influencer

1. Identify your Niche 

 As an influencer, research and post content in your Susan interest area.  So it is important to do something you are passionate about and will enjoy spending your time on Your niche if the industry or topic you focus on for creating content on your channel. Niche can cover anything from beauty and fashion to technology and coding. 

 An influencer with just 10000 followers in your niche will do better than an influencer with 100,000  followers in some other niche. 

 Take a note of some trendy niches and select one that aligns with your interests.

  •  Health and fitness- people during the lockdown and covid have become more cautious towards their health. 
  • Beauty- influencers are giving beauty tips and also home remedies that are very helpful for other people. 
  • Lifestyle- Your thoughts affect your lifestyle and behaviour.
  • Fashion- many people have believed in sustainable fashion trends and thrift stores. 

2. Understand your audience

To become an influencer, it is important to understand your target audience and then serve them well to build loyal followers. Analyse your existing audience based on demographic insights and also interests Focus on what kind of content is easiest for you to create? From there, Strategize where your target audience lives online. Get answers to these questions to identify your target audience. 

  • Where are they located?
  • What are their interests?
  • What are the pain points?
  • How do they interact with social media?

3. Develop your content strategy

Plan out your content in advance. Remember to create content that provides value. Customise your messaging and also create content based on what platforms will be for each social media platform. Satisfy your audience by constantly providing them with thoughtful and interesting pieces that meet their needs. An uncountable amount of content being turned out every day, for you to stand out,  you need to create quality content. 

This can be really helpful when dealing with platforms who love to censor creators. 

  • YouTube- videos, blogs, courses, classes.
  •  Instagram- posts, writing, art, photography, videos.
  •  Tik Tok
  •  streaming sites
  •  Twitter- announce new content, sneak peaks.

4. Schedule your content 

There are better times a day or night to pose different kinds of content for influencers.  it is easier to set up a schedule that works best for you to just be consistent and also don’t forget to take breaks. 

  • Youtube
  • 1 to 3 times a week.
  •  also daily uploads, or vlogs are popular.
  • Instagram 
  • 1 to 2 times a day. 
  • Also add a daily Instagram story. 
  • Twitter
  • 3 to 5 times a day. 
  • Some suggestions 15 to 23 times a day. 
  • Facebook
  • 1 to 2 times a day
  • Minimum of three times a week.
  • Blogging 
  • 2 to 3 times a day. 
  • Podcasts
  • 1 a week.
  • Pinterest 
  • 3 to 5 times a day.
  • Tiktok
  • 1 to 3 times a day. 

5. Focus on building a community

Firstly, No matter what state you are at in your influencer career, building relationships with your community is important. You receive dm, make sure to respond and start a genuine conversation. Naturally and regularly interact with the influencer to create an authentic opportunity to connect for use and influencer marketing platform to bid on influencer recommendations. get the answers of these questions in order to take part in a community of your niche. 

  • Where do online conversations take place in your community?
  •  What kind of content are most popular?
  •  What type of people are most engaged within the community?
  •  Which influences are involved in all of it 

6. Make yourself available for collaborations. 

Finally, you need to come out and declare yourself as an influencer who is interested in collaboration. Collaborate with influencers in your niche with the highest following. Do IG live room with other influencers once a week. Create guest Posts with other influencers once a week. Make sure you have your email listed in your Bio and are prepared to provide social starts to any company or agency that might reach out to you. Whether it is a brand collaboration or a collaboration with an influencer, make yourself available for the opportunities that excite you. The more opportunities you take, The more content you create and the more people will see you! 

  • Write in your Bio that you are interested in collaborations.
  •  Messaging relevant brands with a pitch on what you can offer.
  •  Tag brands and mention them.

Earn money by becoming an influencer

 With various opportunities on social media, here are our top five ways by which you can earn money on social media by becoming an influencer. 

1. Brand sponsorships

 Brands pay influencers to promote their product directly. This can be in the form of a post story, video, blogs or others.  Brand sponsorships are active income for influencers. 

2. Products/Merchandises

 Influences can also earn by selling their own products such as personal brand Merchandises, ebooks, guides and others. It can be active or passive income depending on how you decide to market them. 

3. Display advertising

 Influencers work with third party ad networks to run advertisements on their blog. The ads  are created by the Brand itself and also placed on the influencers website.  This is passive income for influencers. Influences earn either by Cost Per Click or Cost Per Thousand.

4. Brand representative or Ambassador

 Certain brands partner with influences for longer durations. Brands often have  a fixed contract at the beginning but may pay an additional fee for every piece of content created to promote the brand. This is an active income for influencers.

5. Affiliate links 

Affiliate marketing is where influences on commissions for recommending the products or services of a brand. The percent is pre-decided and also the traffic to generate for them is tracked by the brands. This is a passive income for influencers. 

6. Patreon 

Patreon Is another way for influencers to earn money.  in exchange for periodical subscriptions be it monthly, weekly or any other way.  influencers give access to their exclusive content only to patreons.  This can be active or passive based on the value that you provide to your audience.

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Step-by-step journey to become an Business Influencer – Writer

Taniya Patyal

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